Revenue leadership without the full-time price tag.

I embed with B2B companies as a fractional GTM partner — building strategy, driving demand, tightening operations, and closing deals alongside your team.

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You're leaving revenue on the table.

Most B2B companies reach a point where they know they need a stronger go-to-market motion — but aren't ready to hire a full-time CRO or VP of Sales. The gap is costly: inconsistent pipeline, an unclear ICP, siloed teams, and deals that stall.

That's where a fractional GTM leader can change things.

Senior-level thinking and hands-on execution without the overhead of a full-time executive.

What I do

End-to-end GTM ownership —
not just advice.

02
GTM Strategy for new territories or verticals
ICP definition, positioning, messaging, market segmentation, and a sequenced go-to-market plan that the team can execute against.
03
Demand Generation
Outbound sequences, content strategy, campaigns, partnerships — building a predictable top-of-funnel engine that feeds a healthy pipeline. Leveraging Agentic tooling at the core.
01
Hands-On Selling
Not just a playbook. I run discovery calls, handle complex sales process alongside your team — for actual revenue contribution, not just consulting, to close the first 3 marquee logos.
04
Revenue Operations
CRM setup and hygiene, pipeline stages, forecasting cadences, tooling, and the reporting that keeps leadership in sync with reality.
How it works

Three steps to moving the number.

1
Discovery call
We talk through your current GTM motion, pipeline, team, and biggest growth blockers. No pitch — just an honest conversation.
2
90-day GTM sprint plan
I put together a focused plan with clear priorities, quick wins, and measurable milestones — tailored to your stage and market.
3
Embedded execution
I join your team — in Slack, in your CRM, on your calls — and drive the work directly, not from the sidelines.
About

Hi, I'm
Ben Malka.

I build and scale revenue for B2B companies. For the last 8 years, I led EMEA revenue for an Enterprise Software scale-up selling into banks. I've seen what works — and what burns through cash without moving the needle.

My background is global. Five years in London. Ten years in Hong Kong. Educated in France, Canada, and the UK. I've worked across Capital Markets, Retail Banking, and Private Investments.

As a fractional GTM partner, I deliver senior-level thinking and hands-on execution — for companies that need results now, not in 18 months.

I take on three carefully selected clients at a time. No more. Every engagement is deep, focused, and built to move the number.

Ready to fix your GTM?

Let's have an honest conversation.

Book a free 30-minute call. No commitment, no deck — just a real conversation about your revenue goals.

Book a Call →