Fractional GTM Leadership

Revenue leadership
without the full-time price tag.

I embed with B2B companies as a fractional GTM partner — building strategy, driving demand, tightening operations, and closing deals alongside your team.

Book a Free 30-Min Call

You're leaving revenue on the table.

Most B2B companies reach a point where they know they need a stronger go-to-market motion — but aren't ready to hire a full-time CRO or VP of Sales. The gap is costly: inconsistent pipeline, an unclear ICP, siloed teams, and deals that stall.

That's where a fractional GTM leader changes everything.

What I do

End-to-end GTM ownership — not just advice.

GTM Strategy

ICP definition, positioning, messaging, market segmentation, and a sequenced go-to-market plan that the whole team can execute against.

Demand Generation

Outbound sequences, content strategy, paid campaigns, partnerships — building a predictable top-of-funnel engine that feeds your pipeline.

Revenue Operations

CRM setup and hygiene, pipeline stages, forecasting cadences, tooling, and the reporting that keeps leadership in sync with reality.

Hands-On Selling

I don't just hand over a playbook. I run discovery calls, handle complex deals, and close alongside your team — actual revenue contribution, not just consulting.

How it works

  1. 1
    Discovery call

    We talk through your current GTM motion, pipeline, team, and biggest growth blockers. No pitch — just an honest conversation.

  2. 2
    90-day GTM sprint plan

    I put together a focused plan with clear priorities, quick wins, and measurable milestones.

  3. 3
    Embedded execution

    I join your team — in Slack, in your CRM, on your calls — and drive the work directly, not from the sidelines.

Hi, I'm Ben Malka.

I've spent my career building and scaling revenue engines for B2B companies across industries. I've seen what works — and what burns through cash without moving the needle.

As a fractional GTM partner, I bring senior-level thinking and hands-on execution to companies that need results now, not in 18 months.

I work with a small number of clients at a time to make sure the engagement is deep, focused, and actually moves the number.

Let's talk

Ready to fix your GTM?

Book a free 30-minute call. No commitment, no deck — just a real conversation about your revenue goals.

Book a Free Call